About Us

Our Mission - Reviving India's Golden Heritage for Modern Families

For over 5,000 years, Indian families have trusted pure A2 cow ghee from the very specific breed - Sahiwal cows - as the cornerstone of healthy living. At Moovana, we're not just selling dairy products – we're preserving a sacred tradition that modern families deserve to experience.

Founded in 2019 by nutrition enthusiasts and proud parents Amit and Priya Agarwal, Moovana was born from a simple realization during their search for pure ghee for their newborn daughter. After visiting countless stores and finding only mass-produced, adulterated products, they decided to revive the authentic Bilona tradition that their grandparents once cherished.

Today, Moovana stands as a bridge between ancient wisdom and modern convenience, ensuring that no family has to compromise between purity and accessibility.

From Personal Need to Family Mission

The Moovana journey began in a small kitchen in Siliguri - West Bengal, where new parents Amit and Priya Agarwal. struggled to find pure, authentic ghee for their 6-month-old daughter. Despite visiting premium stores and trying expensive brands, everything tasted artificial and lacked the golden richness they remembered from their childhood.

Determined to give their daughter the same nutrition that strengthened generations before them, they constructed a technologically enhanced Gaushala at their farm and started practising the 300-year-old Bilona churning method. This could be only possible from Sahiwal cows and that is why the entire A2 Protein-endowed milk products like A2 Ghee and Paneer and others are retrieved from Sahiwal Cows that have a small hump-like structure on their back.

The first taste of the A2/Bilona Ghee transported them back to their grandmother's kitchen – pure, aromatic, and deeply nourishing.

That moment of rediscovery became our mission: to make authentic, traditional dairy products accessible to every modern Indian family, without compromising on purity or convenience.

What Drives Us Every Day

Sacred Tradition : We honor the ancient Vedic practices of cow care and dairy production, treating our processes as both science and spiritual practice. Every step from sourcing to packaging respects the traditional methods that have nourished India for millennia.

Scientific Integrity : While we cherish tradition, we embrace modern science for quality assurance. Every product undergoes 23 rigorous laboratory tests, combining ancestral wisdom with contemporary food safety standards to ensure your family gets nothing but the purest nutrition.

Ethical Partnership : We work exclusively with family farms that practice humane A2/Sahiwal cow care and sustainable agriculture. Our partner farmers are not just suppliers – they're custodians of India's dairy heritage, and we ensure they're fairly compensated for maintaining these precious traditions.

Family First Philosophy : Every decision we make is guided by one simple question: "Would we give this to our own children?" This principle drives our uncompromising commitment to quality, purity, and transparency in everything we do.

Transparency & Trust : We believe families deserve to know exactly what they're feeding their loved ones. That's why we provide batch-specific lab reports, farm visit opportunities, and complete traceability from cow to kitchen.

How We Maintain Purity - From Farm to Family

Step 1 - Ethical Sourcing: Our journey begins at carefully selected partner farms in Rajasthan and Gujarat, where indigenous A2 cows roam freely on organic pastures. These happy, stress-free animals produce the purest milk, rich in A2 beta-casein protein and natural nutrients.

Step 2 - Traditional Processing: Using authentic wooden churns (Bilona) operated by skilled artisans, we slowly extract ghee over 6-8 hours. This gentle process, unchanged for centuries, preserves all natural nutrients and creates the distinctive aroma and taste that mass production destroys.

Step 3 - Quality Verification: Every batch undergoes 23 comprehensive laboratory tests including protein authentication, purity verification, nutritional validation, and microbial safety checks. We test for everything from adulterants to nutritional content, ensuring each jar meets our uncompromising standards.

Step 4 - Careful Packaging: Our ghee is packed in food-grade glass jars using automated systems that maintain hygiene while preserving freshness. Each jar is sealed, labeled with batch information, and prepared for temperature-controlled delivery.

Step 5 - Fresh Delivery: We deliver within 48-72 hours of production to ensure maximum freshness reaches your family. Our packaging maintains product integrity during transit, and we track every shipment until it reaches your doorstep.

The Faces Behind Your Family's Nutrition

Amit M. Agarwal - Co-Founder & CEO: A passionate hotelier and proponent of the hospitality industry - turned passionate advocate for traditional nutrition, brings decades of business experience and an unwavering commitment to quality. His journey from corporate boardrooms to dairy farms reflects his dedication to reviving India's food heritage for modern families.

Priya Agarwal - Co-Founder & Head of Quality: A certified nutritionist and mother of two, Priya oversees all quality parameters and product development. Her expertise in child nutrition and traditional foods ensures every Moovana product meets the highest standards for family wellness.

Dr. Suresh Patel - Chief Quality Officer: With 20 years in dairy science and food technology, Dr. Patel leads our laboratory testing and quality assurance programs. His expertise ensures our traditional methods meet modern safety standards without compromising authenticity.

Ramesh Sharma - Head of Sourcing: A third-generation dairy farmer from Rajasthan, Ramesh manages our farm partnerships and ensures ethical sourcing practices. His deep knowledge of traditional cow care and milk production maintains the authenticity of our supply chain.

Milestones in Our Journey

2,500+ Happy Families : Trusted by families across 150+ cities in India

4.9/5 Customer Rating : Consistently rated as India's most trusted A2 ghee brand

Zero Adulteration Record : 100% pure products from Sahiwal cows with no quality complaints in 4 years

50+ Partner Farms : Supporting ethical dairy farming across West Bengal districts like Siliguri

23 Quality Parameters : Most comprehensive testing in the Indian dairy industry

FSSAI Licensed : Government approved and regularly audited facility

Quality You Can Trust

FSSAI Licensed Manufacturing Facility

ISO 22000 Food Safety Management System

Certified Lab Tested & Verified by NABL Accredited Laboratories

Cruelty-Free and Ethical Farming Certified Zero Adulteration Guarantee with Batch Traceability

Building India's Healthiest Generation

Our vision extends beyond just selling dairy products. We dream of an India where every child grows up with access to pure, traditional nutrition – where families don't have to choose between convenience and authenticity.

By 2030, we aim to:

Reach 1 million Indian families with pure A2 dairy products
Support 500+ ethical dairy farms across India
Establish Moovana as the gold standard for traditional dairy products
Create awareness about the importance of A2 nutrition in child development
Preserve and document traditional dairy-making techniques for future generations

We're not just building a business – we're nurturing a movement that honors our ancestors' wisdom while serving modern families' needs.

Experience the Moovana Difference

Moovana Address:

Masani A2 Milk and Manure Private Limited

M Square Building, First Floor, Sevoke Road,

Siliguri, Jalpaiguri

West Bengal - 734001

Farm Premises Address -

Jatiakali, Fulbari, near Modella School, Rajganj, Jalpaiguri, West Bengal - 734015

Visit our experience center to:

Taste the difference of authentic A2 ghee
Meet our nutrition experts and get personalized advice
Learn about traditional dairy-making processes
See our quality testing procedures
Interact with our founders and team

Farm Visits :

We organize monthly farm visits for our customers to see our sourcing process firsthand. Experience the joy of meeting our happy A2 cows and witness the traditional Bilona churning process.

At Moovana, we believe that pure nutrition is not a luxury but a birthright. Every jar of ghee we craft carries the love of generations, the wisdom of tradition, and the promise of purity.

Join us in this journey of rediscovering India's golden heritage. Because when you choose Moovana, you're not just buying ghee – you're investing in your family's health legacy and supporting the preservation of our precious food traditions.

From our family to yours, with love and purity.

The Moovana Family