About Us
Our Mission - Reviving India's Golden Heritage for Modern Families
For over 5,000 years, Indian families have trusted pure A2 cow ghee from the very specific breed - Sahiwal cows - as the cornerstone of healthy living. At Moovana, we're not just selling dairy products – we're preserving a sacred tradition that modern families deserve to experience.
Founded in 2019 by nutrition enthusiasts and proud parents Amit and Priya Agarwal, Moovana was born from a simple realization during their search for pure ghee for their newborn daughter. After visiting countless stores and finding only mass-produced, adulterated products, they decided to revive the authentic Bilona tradition that their grandparents once cherished.
Today, Moovana stands as a bridge between ancient wisdom and modern convenience, ensuring that no family has to compromise between purity and accessibility.
From Personal Need to Family Mission
In 2013, Amit Agarwal read a book that changed everything he thought he knew about the milk in his cup. In 2020, he and Sangeeta started building a solution. In 2022, Moovana was born.
Today, every jar of our A2 Ghee and every litre of our milk travels from our own Gaushala in Siliguri - directly to your family's table. No middlemen. No shortcuts. No compromises.
Best Desi Cow A2 Milk for Desi People!
The Moovana story began in Siliguri, North Bengal - where Amit Agarwal and Sangeeta Poddar were searching for something that should have been simple: clean, pure milk for their family.
Despite trying every available brand, nothing felt right. The ghee lacked the golden richness they remembered from childhood. The milk tasted altered, processed, distant from what nature intended. So they built what didn't exist.
They constructed a technologically enhanced Gaushala at their own farm and began practising the ancient Vedic Bilona churning method - the same method that produced the ghee their grandmothers made. But this time, done with complete transparency, rigorous care, and one commitment: that every family who chose Moovana would receive exactly what their own family received.
The first taste of their own A2 Bilona Ghee transported them straight back to their grandmother's kitchen - pure, aromatic, and deeply nourishing.
That moment of rediscovery became our mission: to make authentic, traditional dairy accessible to every modern Indian family. Without compromise. Without confusion about what's in the jar.
What Drives Us Every Day
Sacred Tradition
We honour the ancient Vedic practices of cow care and dairy production — treating our processes as both science and spiritual responsibility. Every step, from cow care to bottling, respects the traditional methods that have nourished Indian families for generations.
Scientific Integrity
Besides having the FSSAI and other quality licenses, we ensure that there are 23+ laboratory tests in our products. All these quality tests, and yet, we retain the maximum nutritional goodness in our milk and dairy products! How? We don’t pasteurize our milk - instead, ensure farm-freshness and cold-chain dispatch within a couple of hours.
Our Farm, Our Responsibility
We own our Gaushala. We own our cows. We own the cold chain, the bottling, and the delivery. This isn't a supply chain — it's a family operation. There are no middlemen between our cows and your kitchen because we refused to build one.
Family First
Every decision at Moovana is guided by one question: would we give this to our own child? This is not a philosophy statement. It is literally how Moovana began. And it is how every production decision is still made today.
Transparency Without Exception
Our farm is open. Not by appointment. Not for press visits. Anytime — for anyone who wants to see exactly how their milk is produced. Because we have nothing to hide and everything to show.
How We Maintain Purity - From Farm to Family
Step 1 — Our Gaushala, Our Cows
Every drop of Moovana milk begins with our 100% Sahiwal cows - a purely indigenous Indian breed known for producing the world's sweetest A2 milk. Our cows graze freely at our farm in North Bengal, completely stress-free.
Calves are always fed first. Always. No exceptions - because stressed cows don't produce pure milk, and deprived calves are not something we will ever accept.
Step 2 — Vedic Bilona Processing
We produce our ghee using the traditional Vedic Bilona churning method - the same ancient process, applied with the same patience across 6-8 hours in wooden matkas or mathanis - it has always demanded. This gentle method preserves the full nutritional integrity of the milk: the A2 proteins, the natural fats, and the fat-soluble vitamins that industrial processing destroys.
Step 3 — Quality Verification
We have ensured that our operations don’t erode the dairy or milk quality by doing 23+ quality tests of our batches for protein authentication, microbial safety, purity verification and nutritional content in the best third-party labs with the best accreditation scores. Besides this, our farm and operations are run by OUR PEOPLE and NO middlemen or outsiders who might compromise our quality for financial gains.
Step 4 — Cold Chain & Bottling
Our milk is bottled or packaged and sealed immediately after milking - on-site, by our own team, with no external handling at any stage. The cold chain begins at our farm and doesn't break until the moment it reaches your door.
Step 5 — Delivered Within Hours
From milking to your doorstep - within hours. Not days. This is the only way to deliver milk that has not been preserved, pasteurized, or chemically altered. Speed is not a logistics advantage for us. It is a non-negotiable product requirement.
The Faces Behind Your Family's Nutrition
Amit Agarwal — Co-Founder & CEO
Amit's path to Moovana began not in a dairy, but in 2013 — when he came across a book that fundamentally changed how he understood the milk his family was drinking. An entrepreneur with deep experience in hospitality (CEO, Masani Resorts Pvt Ltd | Ramada Darjeeling) and multi-sector business across North Bengal since 2008, he brought the discipline of operations and an obsession with quality to what became Moovana.
He oversees the Gaushala, farm operations, brand growth, and every decision that determines what reaches your family's table.
Sangeeta Poddar — Chief-Inspiration Officer
Sangeeta is the reason Moovana's standards are what they are. Every quality decision, every product decision, every customer commitment is filtered through her singular question: is this good enough for our family?
As Chief-Inspirations Officer, she oversees our quality and that everyone in the farm and company are always motivated and well-fed!
Milestones in Our Journey
2,500+ Happy Families : Trusted by families across 150+ cities in India
4.9/5 Customer Rating : Consistently rated as India's most trusted A2 ghee brand
Zero Adulteration Record : 100% pure products from Sahiwal cows with no quality complaints in 4 years
Best Technologically-enhanced Gaushala: Best gaushala in Eastern India with largest & purest indigenous cattle.
23 Quality Parameters : Most comprehensive testing in the Indian dairy industry
FSSAI Licensed : Government approved and regularly audited facility
Quality You Can Trust
FSSAI Licensed Manufacturing Facility
ISO 22000 Food Safety Management System
Certified Lab Tested & Verified by NABL Accredited Laboratories
Cruelty-Free and Ethical Farming Certified Zero Adulteration Guarantee with Batch Traceability
Building India's Healthiest Generation
Our vision extends beyond just selling dairy products. We dream of an India where every child grows up with access to pure, traditional nutrition – where families don't have to choose between convenience and authenticity.
By 2030, we aim to:
- Reach 1 million Indian families with pure A2 dairy products
- Support 500+ ethical dairy farms across India
- Establish Moovana as the gold standard for traditional dairy products
- Create awareness about the importance of A2 nutrition in child development
- Preserve and document traditional dairy-making techniques for future generations
We're not just building a business – we're nurturing a movement that honors our ancestors' wisdom while serving modern families' needs.
Experience the Moovana Difference
Moovana Address:
Masani A2 Milk and Manure Private Limited
M Square Building, First Floor, Sevoke Road,
Siliguri, Jalpaiguri,
West Bengal - 734001
Farm Premises Address -
Jatiakali, Fulbari, near Modella School, Rajganj, Jalpaiguri, West Bengal - 734015
Visit our experience center to:
- Taste the difference of authentic A2 ghee
- Meet our nutrition experts and get personalized advice
- Learn about traditional dairy-making processes
- See our quality testing procedures
- Interact with our founders and team
Farm Visits :
We organize monthly farm visits for our customers to see our sourcing process firsthand. Experience the joy of meeting our happy A2 cows and witness the traditional Bilona churning process.
Contact us to book your farm visit: info@moovana.in | 9903932876
At Moovana, we believe that pure nutrition is not a luxury but a birthright. Every jar of ghee we craft carries the love of generations, the wisdom of tradition, and the promise of purity.
Join us in this journey of rediscovering India's golden heritage. Because when you choose Moovana, you're not just buying ghee – you're investing in your family's health legacy and supporting the preservation of our precious food traditions.
From our family to yours, with love and purity.
The Moovana Family